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Denim & Daisy

Hello! My name is Andra and this is my family! Meet Alex, my best friend and husband, and our four kids Rueger, Hawken, Sedgley, and Bristlen. YES, we ALL have naturally curly hair! I started Denim & Daisy to help get our family out of a financial crisis. It all started back in 2018. My husband and I had just started our second company called OTMO. Alex and one of his co-workers came up with an idea that would revolutionize the automotive warranty industry. Car warranties suck, and with 15 years’ experience in the automotive industry, Alex decided that it was time for a change. So, Alex and I took our life savings and started OTMO - the better alternative to car warranties. It was a cost sharing plan, similar to cost sharing health care plans, only for your car! Long story short, the Insurance Department of the State of Utah made us close our doors very abruptly and prematurely due to unfortunate miscommunication and left us with $250,000 of debt that we took on ourselves. Alex and I could have taken the easy way out and filed for bankruptcy, but that plan didn’t feel right to either of us. So, we got to work! We sold all 4 of our rental properties, our first business, and started two new businesses. Alex started renting out camping trailers and ATVs and I got out my sewing machine and started sewing and selling scrunchies! We currently own Utah Side-by-Side Rental, Denim & Daisy, and OTMO in addition to Alex’s full time job as a mechanic and both of us being full time parents! Life is crazy, but it’s been quite the adventure. Don’t worry, OTMO is back up and running! For more information visit for what happened and the latest info! Also check out if you live in Utah and need a trailer or ATV for a weekend getaway in the great outdoors – we can hook you up!

Bringing the 90’s back

I could hardly believe that scrunchies were actually making a come-back. Out of all the things from the 90s, scrunchies were not very cute, but the ones that were starting to come out had a modern twist to them! I found one at the checkout counter in a department store that I fell in love with. It was a scrunchie with a matching scarf sewn to it. I bought it and loved how it made me feel! I needed one in every color! My amazing mom taught me how to sew when I was a kid, so, I pulled out my trusty sewing machine and made one in cream, blush, and grey, similar to the original one I bought, only my design was cooler!

Original Design

The original scrunchie scarf that I bought consisted of a scarf sewn to a scrunchie. My design was a scarf that could be removed from the scrunchie and BAM – I now had a 2-in-1 hair accessory that could be styled in a million different ways. My sisters were jealous of my amazing hair accessories, so naturally I had to make them some! The popularity with friends and family continued so I decided to start my company. The name Denim & Daisy came from what we all use to wear in the 90s – lots of denim and lots of BOLD floral prints. After I named my company and had my inventory made, I started selling on Etsy. Fast forward to now, I have manufacturers and suppliers, and I sell all kinds of hair accessories in shows and online! It’s a blast.

Giving Back

I have always been a service junkie. It’s just something I am really passionate about. I am that person that always goes above and beyond just to make someone smile. It just brings me so much joy! I am proud to say that with the help of Denim & Daisy, I have been able to help raise money for several amazing foundations and charities including The National Breast Cancer Foundation. Helping others and inspiring others to get involved is so important to me and I hope to continue doing so as I grow my little business!

None of this would be possible without the love from our customers! Thank you for all the support! Would you like to follow us on our journey as we grow? Head on over to our social media pages!

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